The story of JACK & JONES started back in 1990 when BESTSELLER sent a brilliant young man to the Oslo fashion show with a modest but carefully-selected collection for young men. The response surpassed all expectations and the creation of a new brand of men’s clothing became a reality.
Over the next few years, JACK & JONES established itself as one of the leading jeans labels in the market and, in the space of just a few years, the brand had opened hundreds of stores.
JACK & JONES is now one of the leading men’s fashion brands in Europe, with over a thousand outlets in 38 countries, and JACK & JONES’ clothing is sold by thousands of partners worldwide.
Jeans are still considered to be the backbone of JACK & JONES. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of our jeans, but JACK & JONES is now defined and represented by five unique brands: JACK & JONES VINTAGE CLOTHING, PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES, CORE by JACK & JONES and JACK & JONES TECH.
These brands are designed by independent design teams, each with its own ideas, concepts and designs. They all offer a full range of clothes, accessories and footwear for every man and every occasion.